Sinoboom’s rapidly expanding activities in the Middle East are being enhanced by the appointment of Alistair Palacioglu as Business Development Director of Sinoboom Middle East FZE. 

He brings many years of experience of the sector and is well known to customers in the region. The appointment is effective 1st July 2024.

This follows the recent opening of Sinoboom’s Middle East subsidiary which was attended by most of the region’s leading rental companies.

“I’m delighted that Alistair can join us and bring his unrivalled experience to this post” said Dawei He, Overseas Sales Director at parent company Hunan Sinoboom Intelligent Equipment. “Alistair will head up our rapidly growing team of support and sales staff in the UAE and wider region”.

“I’m excited by the modern designs and high quality of the extensive Sinoboom range, particularly the large booms that are vital in this region” said Alistair Palacioglu, adding that the parent company’s major investment in staff and facilities at its new UAE subsidiary was a sign of its commitment to customers in the region.