Sinoboom continues to strengthen its global team to drive innovation in its most recently added product line, whilst putting the customer at the heart of the business, with the appointment of an industry specialist in new product delivery. 

Dr Tim Barnett takes on the position of Product Manager for Telehandlers. With a Master’s in Mechanical Engineering and a PhD in Knowledge Management, he is a process champion, with over two decades’ experience on a global scale in the heavy machinery sector, in the areas of engineering, new product introduction, product testing and development and product life cycle management, as well as sector and customer mapping. He also brings strong people management skills, with extensive experience in building and mentoring teams towards successful delivery.  

His extensive industry knowledge was highlighted by Sinoboom Group CEO, Susan Xu, who said, “I am delighted to welcome Tim to the Sinoboom family. Tim brings a wealth of over 20 years of engineering and new product introduction experience to Sinoboom, and I know that Tim will build upon and enhance our telehandler product development programs.”

The new appointment brings further benefits for Sinoboom customers. As Sinoboom continues to grow its business globally, customers’ requirements must be fully understood – not only those of today, but also the future. This will ensure that Sinoboom continues in the design of the most innovative and intuitive telehandler products that deliver customer requirements, whilst driving efficiencies in manufacturing and, just as importantly, during on-site operation. 

Dr Tim Barnett said on his appointment, “I am truly honoured to be joining Sinoboom at this exciting point in their telehandler product development cycle. I look forward to driving the voice of the customer into both our designs and support services to ensure that Sinoboom delivers efficient and innovative machines, whilst ensuring the high levels of customer support through both our own subsidiaries and distribution network.”

Dr Barnett’s appointment is effective immediately.