Sinoboom has announced the acquisition of the Holland Lift Brand and all the business's intellectual Property, through its Dutch subsidiary Sinoboom BV.

Strategic Growth and European Focus

Susan Xu, CEO of Sinoboom Group, highlighted the strategic alignment of the acquisition: “This milestone supports our long-term objectives of product diversification and deepening our European presence. The Holland Lift Brand is recognized globally and has been a leader in the large scissor lift sector both in construction and industrial sectors, and its integration will enhance our global offerings.”

The Holland Lift range is a natural extension to our existing product portfolio and will allow us to offer our global customer base a wider range, whilst also allowing Sinoboom to develop new customers whose business is often focused in this sector of high-capacity scissors," said Xu.

Brand Strategy

The Holland Lift brand will retain its identity under the new designation “HOLLAND LIFT by Sinoboom”, ensuring continuity for its established market presence.

Product Range

The Holland Lift portfolio includes over 30 models with working heights ranging from 16 meters to 34 meters, many offering load capacities exceeding 1,000 kilograms. Renowned for heavy-duty performance and versatility, these machines are suitable for both indoor and outdoor use, with power options including electric, diesel, and hybrid systems.

Design

The existing Holland Lift designs will be migrated to Sinoboom's global CAD systems, followed by a phase of technical adaptation and integration of Sinoboom's proprietary operating systems. Initial prototypes will then be manufactured for official certification. 

Manufacturing

“The product will eventually be manufactured across all the Sinoboom global manufacturing locations, but the initial focus will be in Poznan, Poland, further strengthening our commitment to Europe and our strategy of “Made in Europe for Europe”, said Xu.

Product Launch

Richard Butler, Sinoboom European CEO, commented, “Our plan is to have the first models manufactured in our European manufacturing plant in Poznan, during Q1 2026. These models will then be followed by the rest of the range on a phased introduction and then with other manufacturing locations starting production.”

About Sinoboom BV

"Sinoboom BV provides sales and support throughout Europe, either directly or through its network of independent distribution partners. The company is committed to providing high-quality products and exceptional customer support," said Butler. "Sinoboom's strategic purchase of the Holland Lift Brand reaffirms Sinoboom Group's commitment to Europe and will strengthen our strategy of 'Made in Europe for Europe'."